42 Content Marketing Statistics To Power Your Digital Marketing Strategy (2022)

by Biz Wiz
• Updated May 10, 2022

Setting up a new business online only takes a few minutes. With the rampant rise of marketing tools and strategies to increase customer awareness, attracting the right people to your online store can be as easy as eating an apple pie.

Learning about content marketing statistics is essential as a strategy to grow your business in 2022. Publishing authentic and aspirational content on your website can assure new visitors and boost the chances of making a sale.

Digital devices such as tablets and smartphones have made the world more accessible on the internet. People consume terabytes worth of data every day and keep track of upcoming products that have the potential to take the world by storm.

With a sound content marketing strategy in place, small business owners and entrepreneurs have the resources to compete against large retailers and multinational organizations.

Take a look at the most popular content marketing statistics that will help drive the future of eCommerce in the days to come.

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1. Content marketing generates 3x leads compared to traditional marketing

According to Demandmetric.com, businesses are likely to gain three times as many leads for every dollar spent on content marketing. Spending massive amounts of money on traditional marketing methods such as billboards and TV commercials can be exhausting. Traditional marketing means can take time, and it does not guarantee a surge of customers for your organization.

Content marketing can attract millions of customers at a fraction of the cost. You can exponentially increase the chances of luring people onto your online store by generating relatable content and publishing them across digital media platforms.

2. 81% of B2C marketers create content to build loyalty with existing customers

Building a brand takes time and effort. Customers are constantly on their phones searching for helpful information about products that bring them closer to the brand. As per the Content Marketing Institute, B2C marketers make it a point to engage with their customers regularly to increase brand recall. Emailers, newsletters, and social media posts can provide a fresh take on the brand and inform loyal customers about exclusive offers.

B2C marketers help brands create content to reinforce brand values, improve customer interactions, and save time on product purchases. Content marketing stats can play an important role in strengthening relationships with your customers. Specific pieces of content can also be tracked to get insights into customer behavior and product performance in the market at large.  

3. WordPress users produce about 70 million new posts and 77 million new comments each month

WordPress.com is a content creation and distribution platform known for its ease of use. The open-source software lets people express themselves with a wide variety of templates. More than 70 million new posts are created on the website, and register over 77 million new comments each month.

Whether you're a professional, artist, or business owner, WordPress lets you establish blog posts, portfolios, and online stores within minutes. WordPress brings more than 409 million unique visitors and 20 billion page views to the portal every month. What's even more exciting than the content marketing statistics is that you can be a part of this thriving online community for free.

4. Video is the top content marketing strategy used by brands

Video is the most enjoyable form of content marketing that can be found online. According to HubSpot's 2021 State of Marketing Report, video content is the top medium brands use in their content marketing strategy. Generally, people watch videos on YouTube, TikTok, Instagram, and Facebook. Depending on the platform you're going to publish your content on, videos can be streamlined to suit a specific target audience. Everything from the length of the video to its format can be tailored to meet your customers' needs.

Short-form videos and live videos are the trending formats featured on social media platforms. Videos get more clicks per post and have better engagement than static images and blog posts. Marketing efforts in these formats have the highest engagement levels and return on investment (RoI) across Facebook and Instagram.  

5. 81% of marketers say video has helped them directly increase sales

Video has been a vital asset to content marketing. The success of a video is determined by the number of views it gets. Videos get the highest shares, likes, and comments on social media. Marketers can place a simple call-to-action at the end of the video that redirects customers to your website, landing page, or store.

A stunning video can boost marketing efforts and increase the traffic to your website in minutes. Marketers use video to educate customers on products and services. Video has helped marketers gain leads and increase their sales from multiple sources on the internet. Companies have managed to leverage the power of video in content marketing to increase their brand awareness across digital platforms.

6. 40% of people spend $0-500 on a video

Brands emphasize their content marketing efforts and use various videos to tell their story. The cost of making a video can be pretty low while maintaining a high production value. According to a survey conducted by Wyzowl, marketing strategy statistics indicate that a video can cost anywhere between $0-500 to make. This has led to many marketers preferring to make videos in-house.

Marketers and international brands post dozens of new videos every week to engage with their audiences. Explainer videos, animated videos, presentation videos, video testimonials, customer service videos, and screen recorded videos are a few examples of the videos marketed by brands. Videos have drastically increased the time spent by customers on websites and have a significantly higher chance of yielding revenue for the brand. 

7. There are over 600 million blogs published online

Blogging is an instrumental aspect of content marketing. The Hosting Tribunal reports that over 600 million blog posts have been published. Blog authors post close to 6 million blogs per day, resulting in up to 2.5 billion blog posts published per year.

Tumblr is the biggest platform for blogging and hosts more than 518 million blogs on the website. WordPress is also worth mentioning, with 60 million blog posts hosted on its portal. Numerous types of blog post content found online include personal blogs, professional blogs, business blogs, niche blogs, and media blogs. As per marketing statistics, most blog posts are 1,000 – 2,000 word articles that require around 7 minutes to read.

8. Podcast listeners tune in to 8 podcasts per week

Audio as a content marketing medium has been a lively source of entertainment for people in the last few decades. Audiobooks, podcasts, and radio stations have been popular content sources for audiophiles. According to Edison Research, podcast listeners in the U.S. tune in to 8 podcasts a week.

Spotify, Pandora, Google Play, Amazon Music, Apple Music, iHeartRadio, and SoundCloud are the most popular online brands. Content marketing statistics report that over 83 million people listen to podcasts in their cars and mobile devices while driving in the U.S.

9. 1.22 billion people use Instagram each month

Social media provides powerful platforms to create and distribute content online. Instagram is among the most widely used app in content marketing globally, with an average of 1.22 billion active users each month. A majority of users on Instagram log in multiple times every day to check for updates on their feed. People can spend anywhere from 10 – 30 minutes per day engaged in digital content on the social media app. 

With a plethora of vibrant images, live videos, Stories, and Reels, Instagram has a massive fan following for its services worldwide. Brands can post more than 17 Stories per month to keep people hooked on their content. Many users are informed about a brand after watching Stories on Instagram, making it a resourceful platform for content marketing.

10. TikTok has the highest social media engagement rates per post

TikTok is a trending social media app. It is available in over 141 countries and has over 1 billion monthly active users. It has led to the success of millions of young influencers online since its launch. In its first year of service, TikTok reached 1 million views per day, a significant achievement in content marketing statistics. Micro-influencers had an engagement rate of 17.96% on TikTok.

Marketing budget and content marketing costs can be high on TikTok. Users on TikTok have spent more than $500 million in a quarter during Q2 2021. Its holding company, ByteDance, was valued at $180 billion as of late 2020. As of January 2022, TikTok's website has an Alexa ranking of 59.

11. 56% of businesses plan to increase their spending on content creation

Businesses have specific goals set for their financial year. Marketers and businesses rely on content marketing statistics to indicate the best path for increasing brand awareness and promoting their products to a target audience.

Marketing efforts are aimed at helping business decision-makers and board members take a call on their corporate identity and partnerships. The content marketing industry has found a solid ground to enforce brand messaging that can increase sales for businesses on digital platforms. Content creation can be an effective method of content marketing to reach new people that are genuinely excited about products.

12. 93% of marketers believe that interactive content is effective in educating customers

Interactive content is widely used to educate buyers online. Interactive content is an important content marketing tactic that can help businesses keep people on their website and increases their on-page time while also making it fun to learn more about their brand. Quizzes, infographics, and interactive videos are types of interactive content that have worked wonders for many successful content marketers and businesses. 

Twitter, Facebook, and Instagram are amazing social media platforms that can maximize interactive content and impact customers. Content marketing strategies that include live video streams and polls are likely to get your customers interested in your products and services.  

13. 70% of marketers agreed that SEO is more effective at driving sales

SEO can be a driving factor in increasing sales for your business. SEO can help steer every piece of content created for your website into income-generating sources over time. Content marketing statistics claim that organic search results create a longer-lasting impression on people than pay-per-click (PPC) business models. Your website can generate fresh leads for months using the right keywords and page structure.

SEO is a marketing tactic that can shape the growth of your business with high rankings on search engines and increase conversion rates at a sustainable cost. PPC requires marketers to pour in thousands of dollars every month to engage with customers. Furthermore, the leads stop immediately after you run out of budget. B2B marketing teams work tirelessly on updating their blog posts to increase organic traffic to their website.  

14. 95% of web traffic comes from the first page of Google

Marketers reported that most people looking for a product or service click on search results that appear on the first page of Google. Marketers believe that the best way to reach the first page of Google search engine result pages (SERP) is to publish high-quality content regularly with relevant keywords. 

Short-tail and long-tail keywords across online content such as blog posts, case studies, offers, and product descriptions can amplify organic traffic from eager customers online. Only 5% of people check the second page of Google search results. Marketers measure the success of their marketing campaigns based on the position that their website is listed on Google SERP.  

15. The top three results on Google SERPs get more than 30% of click-through-rate

Click-through-rate (CTR) is an important aspect of digital marketing. Marketers said better CTRs are directly linked to positive RoI for any business. According to a survey conducted by Ignite Visibility, the buyer's intent can make a huge difference in Google SERPs. An estimated 43% of people click on the first result listed on Google. The latest content marketing statistics report that CTRs for the second and third position on Google SERPs can range from 37% to 29%. 

Most people tend to click on search engine results of brands they are familiar with. Marketers plan their content strategy to build their brand and attract customers aware of the company's products and services. 

16. 55% of people prefer to see text-based search results

People claim that text-based search results can answer their queries faster. Image and video content may have dominated the digital landscape, yet people still prefer to see text-based search results. Despite adding new ad types to Google SERPs, marketers said that people choose to click on organic search results that only contain text. 

Text-based search results have improved page load speeds. Slower load speeds can decrease CTRs and conversions from search results. Meta descriptions play an integral role in text-based search results. A concise meta description can help your website distinguish itself from competitors in the market.

17. 70% of search queries are made of long-tail keywords

Long-tail keywords are phrases that are more than 3 words and less than 6 words. These keywords are specific search terms to target a niche audience on the internet. Unlike generic, long-tail keywords in content marketing are less competitive and better match the search queries.

Organic traffic to websites from long-tail keywords can ensure high-quality leads that are more likely to turn into conversions. A buyer's journey generally starts with long-tail keywords in search engines and ends with an action such as a sale or a sign-up on a website.

18. B2B email marketing gets 47% higher click-through-rates than B2C emails

Email marketing has generated positive RoI for several businesses across industry verticals. B2B marketers believe that email marketing is an effective way of communicating with global brands and businesses.

Companies with an international presence can use email marketing to boost their brand awareness. Email marketing is a marketing tactic that can distribute high-quality content and offers directly to the inbox. Marketers have specified that businesses will instantly click on links in emails sent by large multinational companies to take advantage of the exclusive offers.

19. Welcome emails have an average open rate of 91.43%

The first email sent to people is called the welcome email. Brands send out welcome emails to excite new customers about their products and services. These emails are the initial touchpoint between brands and their customers in content marketing. Welcome emails are a great chance to showcase your brand's values to eager customers. Open rates are an important metric to measure the success of marketing campaigns.

Scheduling welcome emails for a specific day and time during the week can drive up open rates and click-through rates. Depending on the type of business you operate, you can have up to 3 or more slots during the day to send out emails to customers for better results. Marketing leaders from the content marketing industry compare the results each month to optimize open rates for email marketing campaigns.

20. There are over 3.9 billion active email users around the world

With an estimated 3.9 billion email account holders globally, email marketing has become a priority for marketers. In 2019, marketers in the U.S. spent more than $350 billion in executing email campaigns for internet users. This number is expected to rise to 4.3 billion by 2023.

Content marketing statistics claim that, on average, email marketing generates a massive 4,200% increase in revenue. That's a whopping $42 for every dollar you spend on email marketing. Marketers are currently using email marketing automation to measure the RoI and monitor the results of their campaigns.

21. 85% of users use smartphones to access emails

Mobile devices have become the primary source for checking emails. The portable digital devices are lighter and easier to operate than desktops and laptops. People receive hundreds of emails on their mobile devices every day. In 2019, marketers said 42% of all emails are opened on mobile devices. The rapid expansion of smartphones has increased this marketing statistic to 85% in 2022. 

72% of marketers include email marketing as a crucial part of content distribution. Businesses and brands send billions of emails to customers daily as part of their content marketing campaigns. Successful marketers ensure that emails are responsive on mobile devices to optimize open rates for their clients. 

22. 29% of all emails are opened within the first hour of delivery

Email marketing has been growing at an unprecedented rate. It has the potential to bring new and existing customers to your website from their inboxes. As per SproutSocial, 29% of all emails are opened within the first hour of being sent. B2C content marketers rely on email marketing to reach a wider audience online and educate their customers about their brand. 

Emails can be used in various ways to inform people about brands. Businesses can promote their products, publish video content, highlight blog content, display infographics, and provide exclusive offers through email marketing. Video marketing can be combined with email marketing to create an effective communication model for brands to interact with their customers and increase sales of their products.

23. Emails with personalized subject lines are 26% more likely to be opened

B2C content marketing strategies use emails to contact customers and build stronger relationships. Marketers said that emails with personalized subject lines are 26% more likely to be opened by their customers. Having an engaging subject line for each email can significantly affect the open rates. It is tremendously resourceful to send emails to different target groups with multiple subject lines to measure its impact. 

Imbuing an email with a warm tone within the subject line can exponentially increase open rates. Marketers said personalized emails have a greater chance of conversions than non-personalized emails with generic subject lines and body content. 

24. The global content marketing industry is expected to grow by $417 billion by 2025

Content marketing has the potential to help small businesses, mid-size organizations, and large enterprises increase their customer base. Marketers can heighten brand awareness and lure customers for years to come by producing high-quality short and long-form content for various brands. The budget for content marketing is set to grow by $417 billion globally from 2020 to 2025. 

Marketers use several tools and software to track the results of their content marketing strategy. Documented content across digital platforms can have an interesting impact on buyers. For instance, regular blog posts can increase sales for certain industrial sectors such as retail and tech, while daily social media posts can improve fashion and lifestyle brands' sales. 

25. B2B content marketers spend 82% of their time creating content

The content marketing industry has created a niche by publishing content that can generate positive RoI for businesses. Marketers capture the essence of a brand and circulate content through various digital platforms to reach other businesses that can benefit from their products and services. 

Every week, marketers spend an estimated 33 hours creating content to meet the needs of business decision-makers. Business leaders spend nearly a third of their time researching content to support their decisions. Marketers repurpose their content through blog posts, podcasts, social media, whitepapers, and webinars by spending 82% of their time on content creation.  

26. 40% of B2C content marketers study their competition once a year

A decade ago, getting a few thousand people to notice your brand was an achievement in marketing. Digitalization and content marketing has made it possible for brands to reach millions of people around the globe within days and even hours. Intriguing blog posts and video content can go viral and reach many people with the slightest financial support. 

About 40% of marketing teams and B2C content marketers look at their competition annually to compare results. The dynamic nature of digital marketing calls for a constant study of trends and technology along with content marketing statistics to drive the growth of businesses. 

27. 49% of B2C companies outsource content marketing

Most brands and businesses view content as an asset to their organization. Although content marketing can be a lucrative business opportunity, many companies lack the resources to do it in-house. 49% of businesses outsource their content marketing to save time and money. By outsourcing content marketing, companies can focus their time on increasing productivity. 

An in-house marketing team needs to create a long-term roadmap for its brand before allocating the budget to the marketing campaigns. Outsourcing content marketing can address numerous challenges that include SEO optimization, social media strategy, conversions, data privacy, and brand outreach. 

28. 69% of B2B marketers have a documented content strategy

Keeping track of content marketing efforts can lead to actionable insights for your business. B2B content marketing involves executing marketing strategies that plan and pitch products to customers at the right time. Content strategy is documented by 69% of B2B marketers to meet their business goals on time. A documented content strategy can be effective in organizing and distributing content.

Unstructured content creation can disrupt your page rankings for search results. Developing content for your website should attract new visitors and qualify leads from organic traffic. 

29. YouTube is the second-most visited website by organic traffic in the U.S. 

YouTube is among the biggest video content distribution platforms on the internet. It has over 900 million visits from organic search results every month, making it the second-most visited website globally. It has become a rich source of information, news, and entertainment for billions of people. According to content marketing statistics, global netizens consume more than 5 billion videos every day. 

YouTube has helped millions of artists, sports teams, musicians, and businesses to grow their brands through content marketing. You can find a host of artists, businesses, and brands competing for views on YouTube. Apart from having a website, YouTube has a robust app for Android and iOS that contributes to its views. It is available in 80 languages to encourage people to use its platform for content marketing. 

30. 30 million users log on to YouTube every 24 hours

YouTube is a social media platform that has revolutionized the internet for content creators. Every 24 hours, more than 30 million users log in to YouTube. As per content marketing statistics, YouTube has an estimated 15 million content creators. Over 22,000 content creators on YouTube have reached 1 million subscribers that support their channel. 

With 38 million active channels on YouTube, people have a wide range of videos to watch and enjoy. More than 500 hours of video content is uploaded by the minute on YouTube. On average, people spend about 17 minutes a day watching visual content on the video streaming platform. 

31. Over 100 billion hours of gaming videos were watched on YouTube in 2020

Video content of gamers was the most-watched content category on YouTube in 2020. Content creators that focus on gaming on their YouTube channel receive millions of views every day. As per content marketing statistics, there are more than 912,000 gaming channels on the social media platform. Eighty thousand of these gaming channels have over 100,000 subscribers contributing to 100 billion hours of watch time in 2020. 

Minecraft, World of Warcraft, Dota 2, League of Legends, FIFA, Street Fighter, Need for Speed, and Mortal Kombat are the trending game titles on YouTube. Garena Free Fire is also a noteworthy mention that has garnered more than 72 billion views on its YouTube channel.

32. YouTube made 28.8 billion from ad revenue in 2021

YouTube has been a hugely successful income-generating platform for content creators. The social media platform made over 28.8 billion from ad revenue in 2021. According to content marketing statistics, YouTube channels that earn at least $10,000 a year grew by 50% yearly. Organic views, paid views, watch time, and viewer retention are the deciding factors for generating revenue from the video streaming platform. 

Internet traffic from mobile devices has fueled the growth of YouTube channels. It isn't surprising that YouTube has the potential to generate billions of dollars in revenue since a vast majority of teens and adults in the U.S. and across the world have access to YouTube on their smartphones.

33. YouTube gets 15.9% of its traffic from the U.S.

YouTube is visited and watched by billions of netizens every day. It gets traffic from hundreds of countries and has become the second-most visited website globally. In recent years, YouTube has become the primary source for video content and gained 15.9% of its traffic from the U.S. India and Japan are the next biggest countries in terms of viewers on YouTube. 

The U.S. is the primary source of viewers for YouTube. Despite getting most of its views from the U.S., most of the users on YouTube are based outside of the North American country. Millennials in the U.S. are known for binge-watching video content on YouTube. 

34. Algorithms suggest 70% of videos watched on YouTube 

People of all ages and genders watch YouTube. YouTube suggests thousands of videos every minute to its users based on their preferences. These video content suggestions are provided by YouTube algorithms that collect data on users' online behavior. Since more than 75% of B2C marketers agree that YouTube is the most effective video marketing platform, making content for YouTube is a top priority for the content marketing industry.

Today, more than 33% of the global population of 13 and above log on to YouTube every month. Thanks to the YouTube algorithm, 70% of these videos appear on users' feeds rather than having to search for them manually. According to content marketing statistics, an average user may spend anywhere from 11 minutes to several hours on the video streaming platform per day. 

35. On average, more than 8 pages are viewed on YouTube per day

YouTube has a diverse demographic of people on the social media platform. There are millions of YouTube channels that offer billions of videos to watch. People on YouTube can visit up to 8 pages a day. YouTube makes it easier for people to share video content on other social media platforms, including Facebook, Twitter, Instagram, and TikTok.

Business owners and B2C marketers can consider starting a YouTube channel to reach a wider audience online. Making videos on YouTube for your customers can be fun and feasible to build your brand through content marketing. B2C marketers said that mobile users visit more pages on YouTube than desktop users. 

36. 70% of viewers purchased a product after watching a YouTube video

YouTube gives small businesses and B2B marketers a fair chance to compete against multinational companies on an even ground. B2B marketers and brands can promote various products on the video streaming platform to attract new customers and increase sales at affordable prices. B2B marketers reported that 70% of viewers purchased a product after seeing a video on YouTube. 

The social media platform lets brands plan their spending in several unique ways. Ads on YouTube can be displayed to a specific group of people by B2B marketers to maximize revenue. B2B marketers can use the data gathered by YouTube to find its target audience and influence their decision towards making a purchase online. 

37. 75% of content marketers use content to build trust

Gaining the trust of your customers is an essential part of content marketing and brand building. 75% of marketers create content to engage with their customers. B2B marketers use emails, newsletters, and social media content to educate their customers about their brand. Running marketing campaigns rich in content can increase sales, brand awareness, and customer loyalty. 

B2B marketers ensure that brand messaging is consistent across digital platforms to build trust. Customers can identify brands promoted by B2B marketers based on their content. Loyal customers take the time to read long-form content such as blog posts and ebooks to find out more about the brand before buying new products on the website. 

38. 60% of marketers repurpose their content 

Creating original content can help distinguish your brand from its competition. Authentic content can appeal to a broader audience and make a real impact on the buyer's journey. 60% of marketers create bite-sized content that can be repurposed to increase brand awareness. B2C marketers can turn blog posts, infographics, ebooks, and case studies into tweets and social media posts. 

Content can be produced as per marketing strategy statics that can measure the rate of success. High-quality content that has been known to perform well online can be repurposed to acquire new customers from various digital platforms. B2C marketers can create snack-sized content spread across social media platforms to immediately impact customers. 

39. 71% of consumers prefer to conduct queries by voice search

Artificial Intelligence (AI) and machine learning have become prevalent sources of customer engagement in recent years. With the introduction of voice search AI such as Alexa and Google Assistant, people have started using voice commands to find answers to their questions rather than typing on their smartphones. B2C marketers said that 71% of consumers prefer voice search over typing. 

Smartphones and smart home devices use AI to make it convenient for their owners to research the products and services they want. According to content marketing statistics, more than 111 million people are using voice search in the U.S., which is expected to rise in the coming days. 

40. Voice search has generated over $2 billion worth of sales

Consumers use smart speakers to interact with brands and find the best offers online before purchasing. Voice search has become a lucrative model of business for many brands. As of 2021, voice search has over $2 billion worth of sales. An estimated 163 million smart speakers with voice-enabled AI will be sold in 2021. 

As per B2B content marketing statistics, an average voice search loads within 5 seconds. Many adults have claimed that they buy smart speakers to use them for shopping. Marketers ensure that the content created for their brands is optimized for SEO and supports audio-based interfaces to take advantage of voice search. 

41. 96% of marketers said that content marketing has been effective for their brand

Content marketing can amplify the number of leads gained by businesses and brands. 96% of B2C marketers said that content marketing has been effective for their brands. Content marketing costs 62% less than traditional forms of advertising. As per content marketing statistics, companies that use content marketing as a growth strategy have seen up to 6 times increase in overall conversion rates.

The success of content marketing is measured by key metrics that include organic traffic, leads, conversions, page views, and on-page time. Customers prefer to learn about your brand through content freely available online. Customers are likely to purchase a product from your brand if you have updated content that can convince them. 

42. 75% of marketers use tech to acquire insight into the performance of their content

The content marketing industry has advanced tools to track the performance of its content. 75% of marketers use technology to gain insight into the performance of their content. There are plenty of applications that can measure the success of content for different brands across digital platforms, such as marketing automation tools and social listening software.

Content marketing can make or break your business

A content marketing strategy can ensure that customers view brands as credible resources. The right marketing tools can help you create original content to increase customer satisfaction that can be captured to get people genuinely interested in your brand.

Content marketing trends provide tons of potential for profit across digital platforms. Businesses and brands have been spending heavily on content marketing strategies to reach a wider audience. Regardless of the products or services you offer, content strategy can effectively increase sales and improve customer relationships at an affordable and sustainable rate.

biz wiz
Biz Wiz
Biz Wiz is a digital marketing wizard and an online scaling business expert. He creates awesome how-to guides, digital marketing tips, and software reviews for beginners and experienced digital marketers. Join Biz Wiz on MerchantWizard.com today to take your online business to the next level.
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